Gazette du Bon Ton pochoir fashion plates 1912

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Title Page 1st year of Bon Ton GBT1 NFS	Title Page GBT2 NFS	Title Page GBT3 NFS


A La Comedie by J Gose GBT151 ~~$95~~ Sale Price: $45	La Pantoufle de Vair by A. E. Marty SBT133 ~~$145~~ Sale Price: $75	Le Coup De Vent by H. Robert Dammy GBT112A ~~$115~~ Sale Price: $55


Apres L'Ondee by Alberto Fabio Lorenzi GBT86A ~~$155~~ Sale Price: $75	Essence Mysterieuse Parfum by Felix Morioux GBT100 ~~$115~~ Sale Price: $55	Robes De Garden-Party by Marcelle Pichon GBT87 ~~$135~~ Sale Price: $65


La Robe Rose by Robert Dammy GBT90 ~~$145~~ Sale Price: $75	Les Premier Soupcons by Boutet de Monvel GBT165 $~~$95~~ Sale Price: $45	Blanc Et Noir by J. Goge GBT92 ~~$145~~ Sale Price: $75


La Belle Torquatienne by Charles Martin GBT102 ~~$125~~ Sale Price: $65	Mirage by Mario Simon GBT104A ~~$95~~ Sale Price: SOLD	La Morte D'Amour by Charles Martin GBT105A ~~$125~~ Sale Price: $65


Et Puci Voici Mon Coeur by Charles Martin GBT131 ~~$115~~ Sale Price: $55	La Promenade du Palais-Royal by Pierre Morgue GBT164 ~~$115~~ Sale Price: $55	Apres La Danse by Alex Rzewuski SBT148 ~~$115~~ Sale Price: $55


La Comedie Est Terminee by J Gose GBT141 ~~$115~~ Sale Price: $55	A. Janesich, Joaillier by Edourd Halouze GBT116 ~~$115~~ Sale Price: $55	Reverie by Georges LePape SBT149 ~~$95~~ Sale Price: $45

Adieu, Pauvre Amour by Georges LePape
SBT139 ~~$115~~
+Sale Price: SOLD SOLD5$11 5/85

Une Robe de Martial et Armand by Georges LePape
SBT142 ~~$125~~
Sale Price: $65

L'Entrevue Matinale by Georges LePape
SBT143 ~~$125~~
Sale Price: $65


Le Bon Accueil by Georges LePape SBT144 ~~$115~~ Sale Price: $55	Mon enfant, ma soeur by L'Hom BTG35 ~~$125~~ Sale Price: $65	Dancing by Georges LePape SBT145 ~~$115~~ Sale Price: $55


La Comedie est Terminee by J Gose GBT150 ~~$95~~ Sale Price: $45	La Belle Viscontesse by Guy Arnoux GBT161 ~~$115~~ Sale Price: $55	Puis-Je Entrer GBT160 ~~$115~~ Sale Price: $55

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We at Panteek are entranced by the beauty of these rare pochoir illustrations from the magazine Bon Ton Gazette, published by Lucien Vogel 1912-1925. As the editor and design genius of the Gazette du Bon Ton, Vogel created a publication that remains dazzling in it originality and artistry, and which led to his appointment as the art director of Vogue magazine.

Designed as a journal to appeal to the elite of Paris, full of high fashion plates and chatty articles on all aspects of life for the privileged, it transcends its mundane goals through the incredible quality of the publication from the high quality paper to the breath taking beauty of the prints and the high quality of the art throughout. Here in the so called “forgotten years” of the 1920’s we see the art that evokes the whole gamut of that fabulously creative era in France, from the Impressionists and the Fauves to the Cubists, Belle Epoque, Art Nouveau & Deco periods.

The extravagantly vivid colours of the prints were created by the “pochoir” process, wherein single layers of color were added by hand to a lithograph using a stencil, in a precursor of the silk screening technique which is now widely used for art prints. Each print measures about 7 1/2 inches by 9 1/2 inches and is without foxing. On some, there is edge toning.

Many of the works of the fashion designers of the day were featured, including Worth, Lanvin, Pacquin and Poiret. The most notable artists utilized were Georges Barbier, Erte, Georges Lepape, Paul Iribe, Pierre Brissaud, Andre Marty, Felix Lorioux and Raoul Dufy along with many others. Some references cite Aubrey Beardsley as the source of the outlines & Leon Baskt for the colour. George Barbier was truly a luminary of the time, becoming hugely successful in the world of design and haute couture fashion illustration, contributing to Vogue as well as Bon Ton. His designs for the magazine, along with those of Lepape, are particularly prized.