Gazette du Bon Ton pochoir fashion plates 1912

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Title Page 1st year of Bon Ton
Title Page
Title Page
Deux Heures Du Matin by George Barbier
GBT7 $
La Belle Dame Sans Merci by George Barbier
GBT8 $
Alcyone George Barbier by George Barbier
GBT13 $
Le Depart Pour Le Casino by George Barbier
GBT10 $
Sanguines by George Barbier
GBT4 $
Mme Ida Rubinstein
Dans La Dame Aux Camelias by George Barbier
GBT12 $
A Palm Beach by George Barbier
GBT19 $175
Amalfi by George Barbier
GBT20 $175
Des Roses Dans La Hunt by George Barbier
GBT16 $
Adieu! by George Barbier
GBT22 $175
Le Jaloux by George Barbier
GBT23 $175
Le Belvedere by George Barbier
GBT24 $165
 by George Barbier
CBT148 $175
Le Conseiller Des Dames by George Barbier
GBT26 $165
Le Colchiques by George Barbier
GBT27 $175
La Saison Des Prunes Mirabelles by George Barbier
GBT28 $165
Ah, Quel Beau Temps! by George Barbier
GBT29 $155
L'Averse Intempestive by George Barbier
GBT36 $155
Me Voici! by George Barbier
GBT31 $175
Le Matin Et Le Soir by George Barbier
GBT32 $175
Psyche by George Barbier
GBT33 $195
"Voici Des Fleurs, Des Fruits
Des Feuilles Et Des Branches" by George Barbier
GBT37 $175
Fumee by George Barbier
Rendez-Vous Villa Gori by George Barbier
GBT39 $175
Esperez by George Barbier
GBT40 $175
Pavane by George Barbier
GBT35 $175
Rosalinde by George Barbier
L'Empire Du Monde by George Barbier
GBT43 $175
N'En Dites Rien by George Barbier
GBT44 $175
Eros by George Barbier
GBT45 $165
Imperia by George Barbier
SPE263 $
Sortileges by George Barbier
La Voie Lactee, Milky Way by George Barbier
SPE265 $
La Promeneuse Melancolique by George Barbier
SPE266 $
Qui Ne Vous Aimerait? by George Barbier
SPE275 $
La Premiere Imprudence by George Barbier
SPE268 $
Le Cypres Et La Rose by George Barbier
SPE269 $
Symphonie Automnale by George Barbier
SPE270 $
Rouge ete Noire by George Barbier
Au Jardin des Hesperides by George Barbier
SPE272 $
La Belle Aux Monieaux by George Barbier
SPE273 $
Le Jeu Des Graces by George Barbier
SPE274 $
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Gazette du Bon Ton pochoir fashion plates 1912

We at Panteek are entranced by the beauty of these rare pochoir illustrations from the magazine Bon Ton Gazette, published by Lucien Vogel 1912-1925. As the editor and design genius of the Gazette du Bon Ton, Vogel created a publication that remains dazzling in it originality and artistry, and which led to his appointment as the art director of Vogue magazine.

Designed as a journal to appeal to the elite of Paris, full of high fashion plates and chatty articles on all aspects of life for the privileged, it transcends its mundane goals through the incredible quality of the publication from the high quality paper to the breath taking beauty of the prints and the high quality of the art throughout.
Here in the so called “forgotten years” of the 1920’s we see the art that evokes the whole gamut of that fabulously creative era in France, from the Impressionists and the Fauves to the Cubists, Belle Epoque, Art Nouveau & Deco periods.

The extravagantly vivid colours of the prints were created by the “pochoir” process, wherein single layers of color were added by hand to a lithograph using a stencil, in a precursor of the silk screening technique which is now widely used for art prints. Each print measures about 7 1/2 inches by 9 1/2 inches and is without foxing. On some, there is edge toning.

Many of the works of the fashion designers of the day were featured, including Worth, Lanvin, Pacquin and Poiret. The most notable artists utilized were Georges Barbier, Erte, Georges Lepape, Paul Iribe, Pierre Brissaud, Andre Marty, Felix Lorioux and Raoul Dufy along with many others. Some references cite Aubrey Beardsley as the source of the outlines & Leon Baskt for the colour. George Barbier was truly a luminary of the time, becoming hugely successful in the world of design and haute couture fashion illustration, contributing to Vogue as well as Bon Ton. His designs for the magazine, along with those of Lepape, are particularly prized.

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